engineous

Overdue for another post. Being Canadian, living in Canada but working for a company headquartered in the US, I've taken more than a passing interest in what my rights, or lack there-of, are. Take the Fourth Amendment of the US constitution for example:

The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.

It's really quite subtle. Having grown up under constant barrage of programming produced in the US, it's all too easy to take for granted that the laws and rights trumpeted apply to us as well. As the saying goes, when you assume...

When the Apple falls on the TV, will anyone read between the lines?

What if iTunes were to start serving up properly closed-captioned video?

The QuickTime video format already supports it and the upcoming Leopard release will have enhanced captioning support for accessibility. If their video content had captions there would be no good reason why iTunes wouldn't be able to search the caption text directly and return links to those points in the video.

It's not just about checking off that box beside "accessibility requirements" for the subset of our population that is deaf and hard-of-hearing.

It's a potential profit multiplier, reinforcing the cycle of choice.

1. Make it easy for me to find what I'm looking for.

2. Make it easy for me to share what I've found with others.

3. Make it easy for me to find what I didn't know I was looking for.

...oh yeah, I almost forgot...

0. Let me buy video content through iTunes Canada already!!